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Dellro vs Pass: a Pass gallery alternative for wedding photographers
Dellro and Pass both give wedding photographers branded client galleries with proofing and downloads. For the same $240 a year, Dellro's Photo Pro gives 1 TB of uploads a year, white-label and your own domain, and your couples' galleries stay online for at least 12 months even if you ever leave.
Pass is a popular gallery platform with a strong print store and sales tools. Dellro focuses on delivering the wedding to the couple beautifully, whether you shoot photos, films or both. Here is how the two compare, using both public pricing pages.
| Pass | Dellro | |
|---|---|---|
| Entry paid plan, yearly | Basic $72 a year ($6 a month), 20 GB | Photo $150 a year, 250 GB uploaded a year |
| Mid plan, yearly | Standard $240 a year ($20 a month), 100 GB, custom domain | Photo Pro $240 a year, 1 TB uploaded a year, your own domain and white-label |
| Large plan, yearly | Unlimited $456 a year ($38 a month) | Signature $1,899 a year, 5 TB uploaded a year, films included, 10 logins |
| Monthly billing | Basic $8, Standard $24, Unlimited $44 | Photo $15, Photo Pro $24 |
| How storage is counted | Everything you have stored | What you upload each year; delivered weddings never use next year's allowance |
| Wedding films | Not listed on the pricing page beyond a slideshow sharing add-on | Films on Solo, Studio and Signature, streamed in up to 4K beside the photos |
| If you cancel | Storage drops to the free plan and galleries over its limit are removed | Galleries stay online at least 12 months, and never less than 3 years from creation, with emails before removal |
| Print and product store | Yes | No |
Where Pass is strong
- Selling prints and products from the gallery, with print store and marketing campaign tools. Dellro does not have a store.
- AI photo search that helps guests find their photos.
- A lower entry price for small galleries.
What Dellro adds for your couples
- Their gallery doesn't vanish. If a studio's membership ends, galleries stay online at least 12 months and never less than 3 years from creation, with emails 60 and 14 days before removal.
- Their photos are never lost. Three checked copies of every file. See three-copy protection.
- Album picks without the back-and-forth. Named favourites lists, notes on any photo, and a limit like "choose 80 for your album", with the filenames ready to paste into Lightroom.
- The day, in order. Relive the day lays the wedding out moment by moment from the photos' capture times.
- On the TV. Couples can show the gallery on their smart TV with a 6-character code. See watch on TV.
What Dellro adds for your studio
- Ten times the room at the same price. Photo Pro is $240 a year with 1 TB of uploads a year, white-label, your own domain, Client Space and a home-screen app with your icon.
- One gallery for photos and films. If you work with a filmmaker, or add films later, the couple gets one link with everything.
- A Lightroom Classic plugin. Publish collections straight into photo sets and get the couple's favourites back as collections.
- Photo-only galleries with layouts made for photographs (Atelier, Folio and Lumen), plus five photo grid styles including Editorial, where nothing is cropped. See gallery layouts.
Start free with no card and deliver one wedding to see it end to end. See pricing, or compare with Pixieset and Pic-Time.
Questions
- Is Dellro cheaper than Pass?
- At $240 a year both have a plan with your own domain: Pass Standard with 100 GB of storage, and Dellro Photo Pro with 1 TB of uploads a year plus white-label (checked 19 October 2026). Pass Basic at $72 a year is cheaper for small galleries.
- What happens to my couples' galleries if I stop paying?
- On Dellro, galleries stay online for at least 12 months after membership ends and never less than 3 years from creation, with emails 60 and 14 days before removal. Renewing keeps everything.
- Can Dellro deliver wedding films as well as photos?
- Yes. On Solo, Studio and Signature, films stream in up to 4K beside the photo sets in the same gallery. Photo and Photo Pro are photos only.
- Does Dellro sell prints?
- No. Dellro focuses on delivering the wedding: galleries, films, favourites, proofing and downloads. If print sales are central to your business, keep that in mind.