Terms of service

These terms are the agreement between Bloomworks, which operates Dellro (“we”, “us”, “our”), and the studio that creates an account (“you”, “your”). By creating a studio or using the service you agree to them. Please read them with our privacy policy, our data processing agreement and our refunds, cancellation and delivery policy, which all form part of this agreement.

1. Who we are

Dellro is a service for delivering wedding films and photographs, built and operated by Bloomworks, a South African business. Our details are:

Operator

Bloomworks

Email

hello@bloomworks.tech

2. Definitions

• Studio: the business or sole trader that holds a Dellro account, such as a wedding filmmaker or photographer. The studio is our customer.
• Team members: people the studio invites to its account as an owner, manager or viewer.
• Viewers: the couples, their guests and anyone else a studio shares a gallery with. Viewers use galleries on the studio’s behalf and do not contract with us; the gallery terms explain what applies to them.
• Content: the films, photos, music, captions, branding, client details and anything else a studio uploads or adds to Dellro.
• Plans: the Solo, Studio and Signature subscriptions, the pay as you go upload packs and top-ups, and the free start, as described on the pricing page.

3. Accounts and team members

• You must be running a business (including as a sole trader) and be able to enter into a binding agreement to open a studio.
• Give us accurate details and keep them up to date, especially your email address, so that notices reach you.
• Keep sign-in details private. You are responsible for what happens under your account, including by the team members you invite, and for choosing the right role for each of them.
• The number of logins depends on your plan. Tell us promptly at hello@bloomworks.tech if you think your account has been used without permission.

4. The service and plans

Dellro lets you upload films and photos and deliver them to your clients in branded online galleries, with adaptive streaming, downloads, access controls and three protected copies of every file. What each plan includes, its upload allowance, its number of logins and its price are shown on the pricing page at the time you buy.

5. The free start

Every new studio can try Dellro without a card. The free start gives you every Studio feature for 14 days and 25 GB of uploads to use within 12 months. Nothing is charged unless you choose a plan or buy a pack. Galleries you create during the free start are kept under the retention policy in section 16.

6. Subscriptions, auto-renewal and cancellation

• Subscriptions are paid in advance, yearly or monthly. Monthly billing costs 20% more than yearly.
• Your subscription renews automatically at the end of each period, and the renewal is charged through PayFast, until you cancel.
• You can cancel at any time from Billing in your dashboard, or by emailing hello@bloomworks.tech. Cancelling stops the next renewal; your plan keeps running until the end of the period you have already paid for.
• If a renewal payment fails or is missed, your features stay on for 30 days of grace. After that your account moves to pay as you go, and your galleries remain protected as described in section 16.
• Refunds are covered by our refunds policy.

7. Payments in rand via PayFast

All prices are charged in South African rand through PayFast, our payment provider. We show prices in US dollars, with the rand amount alongside. The dollar price is an indication only: you are charged the rand amount and your card issuer converts it, which may include its own fees and exchange rate. Card details are entered with PayFast and never reach us.

8. Price changes

We may change our prices. We will give you at least 30 days’ notice by email before a new price applies to your subscription, and the new price applies only from your next renewal after that notice. If you do not want to continue at the new price, you can cancel before the renewal.

9. Upload allowance and fair use

• Each plan and pack comes with an upload allowance. It counts what you upload in a year, not what is stored, so weddings you have already delivered never use next year’s allowance.
• Pay as you go packs are valid for 12 months from purchase. Top-ups for members last until the end of the billing year.
• Unused allowance does not carry over to a later period and has no cash value.
• Dellro is for delivering your work to your clients. Using it as general file hosting unrelated to client delivery, or in a way that places an unreasonable load on the service, is not permitted.

10. Your content and the licence you give us

You keep all rights to your content. You give us a non-exclusive, worldwide licence to host, store, copy, process (for example, encoding films into streaming versions and making web-size photos) and stream or deliver your content, only so far as needed to provide the service to you and the viewers you share it with. This licence ends when your content is removed under section 16, except for copies that must run out their lock period or backup schedule. We do not use your content to advertise, and we do not sell it.

11. Your promises

When you upload or share content, you confirm that:

• you own it or have the rights and permissions needed to upload, store and share it through Dellro;
• you have the consent of the couples and, where needed, the guests and other people who appear in it or whose details you add, to share it with the viewers you choose;
• you hold the licences needed for any music in your films or galleries, for the way you share them;
• you have the agreement of any second shooters, assistants or other creators whose work is included;
• your content and your use of Dellro comply with the law, including data protection law.

12. Acceptable use

You may not use Dellro to:

• upload or share unlawful content, or content you do not have the right to share;
• distribute malware, or attack, probe, overload or disrupt the service;
• scrape or try to reach other studios’ data or galleries;
• host files that have nothing to do with delivering your work to clients;
• resell or sublicense access to Dellro;
• copy, decompile or reverse engineer Dellro, or use it, its design, content or output (by hand, with automated tools or with AI) to build or train a competing product or service;
• access or copy the service by automated means, other than search engines indexing our public pages.

If you believe content on Dellro infringes your rights, see our copyright and take-down page. We may remove or restrict content while a notice is reviewed.

13. Privacy and data processing

Our privacy policy explains how we handle personal information about you and your team, for which we are the responsible party. For the content and client details you upload, you are the responsible party and we act as your operator, processing that information only on your instructions. Our data processing agreement sets out those terms and forms part of these terms for your studio content.

14. Availability and changes to the service

We work hard to keep Dellro available and every file safe, including by keeping three copies of each original. Even so, the service may sometimes be interrupted for maintenance, by our providers or by events outside our control, and we do not promise any particular uptime. We keep improving Dellro and may add, change or remove features. If we remove a feature that is a material part of your paid plan, we will tell you in advance.

15. Beta programme

If you join the Dellro beta programme, the beta programme agreement also applies to you and takes priority over these terms where the two differ.

16. Retention and when a membership ends

• While you are a member, your galleries and originals are kept for life, in three copies.
• Photo plans (Photo and Photo Pro) are for photos only, with no films. Their galleries stay online for 3 years from creation, then are archived: they go offline, and the originals are kept in our protected archive copy and can be restored on request. We email you 60 and 14 days before a gallery is archived, and moving to Solo or above before then keeps it online.
• After 12 months, the live copy of an original is archived. The original stays in the locked and vault copies, and galleries keep playing.
• Couples can download original files for 12 months from when a gallery is created. After that, films download in 1080p and photos in web size, and streaming continues for at least three years.
• If your membership ends, your galleries stay online for at least 12 months after it ends, and never less than 3 years from when each gallery was created. We email you 60 days and 14 days before anything is removed. Renewing before then keeps everything.
• You can delete galleries yourself. Their viewing copies are then removed. Locked copies expire at the end of their lock period, which no one, including us, can shorten. Backups expire on a schedule.
• You may ask us at hello@bloomworks.tech to close your account and to export your content.

17. Suspension and termination

You may stop using Dellro and ask us to close your account at any time. We may suspend or close an account, or remove content, if you seriously or repeatedly breach these terms, if the law requires it, or to protect the service, other studios or viewers. Where we can, we will tell you why and give you a chance to put things right first, unless the law prevents us or the risk is urgent. Sections that by their nature should continue after the agreement ends (including sections 10, 11, 16, 18, 19 and 22) continue to apply.

18. Liability

Beyond what the law guarantees, Dellro is provided as it is and as available. To the extent the law allows:

• our total liability to you for all claims is limited to the fees you paid us in the 12 months before the claim arose;
• we are not liable for indirect or consequential loss, such as loss of profit, business, goodwill or opportunity.

Nothing in these terms limits or excludes liability that the law does not allow to be limited or excluded.

19. Indemnity

You agree to compensate us for reasonable losses, costs and claims from third parties (such as a couple, a guest, a second shooter or a music rights holder) that arise because content you uploaded or shared breaches someone’s rights or the promises in section 11, or because you used Dellro unlawfully. We will tell you promptly about any such claim and let you take part in dealing with it.

20. Your consumer rights

Dellro is a service for businesses. Where the Electronic Communications and Transactions Act or the Consumer Protection Act of South Africa, or consumer law where you live, does apply to you, nothing in these terms removes or limits the rights it gives you, including any cooling-off right.

21. Changes to these terms

We may update these terms as the service grows. If a change materially affects you, we will email you and give you reasonable notice before it takes effect, and at least 30 days for price changes. The date at the top of this page shows when the terms last changed. If you do not agree with a change, you can cancel before it applies; continuing to use the service after that means you accept the updated terms.

22. Governing law and courts

These terms are governed by the laws of the Republic of South Africa. Any dispute will be heard by the courts of South Africa with jurisdiction in Gauteng. Before going to court, please contact us so we can try to resolve the matter together.

23. Contact

Questions about these terms, notices and requests: hello@bloomworks.tech.